What is Search Engine Optimisation?
“SEO is an abbreviation of Search Engine Optimisation. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.”
In other words:
“This makes your web site and its content attractive, relevant and visible to search engines and web searchers.”.
What does a SEO Consultant do?
A SEO Consultant is someone who will verify your webpage, your rankings on a search engine, and try and produce better search results for your company. What is the point of having a nice looking webpage if people can't find you?
Why Search Engine Optimise?
Well if we SEO a webpage, we have better chance of diverting traffic from search engines to our webpage. Increasing the number of visits to it. The more visits means more profit.
Some SEO facts:
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84.8% of Internet users utilize search engines to find web sites. *GVU Users Survey
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71% of all Internet surfers reach web sites through Search Engines. *Nielson Media
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Research has proven that 93% of global consumers use search engines to find and access websites. *Forrester Research
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85% of qualified Internet traffic is driven through search engines, however 75% of search engines users never scroll past the 4th page of results *Georgia Institute of Technology: Seventh WWW User Survey
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55% of all Internet sales result from buyers finding the sellers website through search engines.
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Search Engine Marketing was ranked as the #1 website promotional method used by e-Commerce sites. *ActivMedia Research
